مقال

Diversity of cultural expressions: State of play

 © Shutterstock/Tong Stocker

Mila Ibrahimova
UNESCO

Although the cultural and creative sphere is one of the fastest-growing economic sectors in the world, it suffers from a severe lack of investment, according to a UNESCO report, entitled, Re|Shaping Policies for Creativity: addressing culture as a global public good, published in February, 2022.

Ten million jobs in cultural and creative industries worldwide were lost in 2020 due to the COVID-19 pandemic. And while the accelerated shift of cultural content and performances towards digital platforms is a clear trend that has emerged from the crisis, there is an urgent need to design fairer remuneration systems for artists whose content is consumed online.

WHERE DO WE STAND?

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The global Gross Value Added in the cultural and creative industries contracted by US$750 billion in 2020.

  • A lack of funding is the number one barrier to creative collaboration
  • 10 million jobs were lost in culture and creativity in 2020 globally

MOBILITY

Artists, especially from developing countries, face challenges in accessing funding, visa, information, training and cultural infrastructure.

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The number of Mobility Information Points has increased, especially in Europe and North America.

79% of international artist residencies are in Europe and North America.

South-South mobility remains difficult, in part due to poor regional connectivity.

What is next?

  • Re-imagine mobility in more digitally accessible and sustainable ways
  • Provide administrative support to artists, in addition to funding
  • Ensure equal representation in mobility opportunities
  • Improve support for intra-regional mobility among developing countries

DIVERSITY IN THE MEDIA

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WHAT IS NEXT?

  • Limit concentration of media ownership, ensure transparency and support local media outlets
  • Set targets for diverse representation on and off screen
  • Financially support local creation to enable media outlets to comply with content quotas
  • Invest in data collection and monitoring and evaluation of media systems

ONLINE CONTENT

Online activity exploded between 2016 and 2021:

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WHAT IS NEXT?

  • Design business models that fairly remunerate creators online
  • Invest in local content and enhance its discoverability on digital platforms

GENDER EQUALITY

More women are heading up National Arts or Cultural Councils globally, but women still remain underrepresented.

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Representation of women remains low in:

32% - National art prizes
33% - Film awards
8% - Conductor performances
25% - DJ performances
30% - Gaming workforce

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WHAT IS NEXT?

  • Apply affirmative action measures in recruitment, promotion, funding and awards
  • Eliminate precarious labor practices in the cultural sector such as short-term contracts, long working hours and pay gaps
  • Make continuous efforts to measure and monitor progress towards gender equality and gender diversity
  • Adopt and strengthen policies and enforceable legislation for the promotion of gender equality

Source: Re|Shaping Policies for Creativity, UNESCO, 2022

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